MediaSense: Make Social Media Marketing Work For You!

Date: 8 April 2011 (Friday)
Venue: Black Barn Winery, Hawke’s Bay, New Zealand



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  • 08:00 - 09:00

    Registration and Morning Coffee

  • 09:00 - 09:10

    Welcome and Opening Remarks

  • 09:10 - 10:00

    Morning Keynote: How to Best Amplify Your Social Media Presence

    Jon Leland, President, Combridges, Founder, NewMarU

  • 10:00 – 10:20

    IDEAbyte #1 – Live Powow from New York City

    The Next Generation Internet: Moving from Push to Pull
    by David Siegel, Author of the book, Pull

  • 10:20 – 10:45

    Morning Networking and Coffee Break

  • 10:45 – 12:00

    Case Studies: Social Media Success Stories

    • What specific programs are working? How and why?
    • Are certain social media marketing trends replicable?
    • How do you measure social marketing success?
  • 12:00 – 12:30

    IDEAbyte #2 – Live Powow from Los Angeles

    Virtual Huddle Report from Social Mash Up Conference
    by Michael Terpin, Founder, SocialRadius

  • 12:30 – 14:00

    Networking Luncheon in Black Barn Courtyard

  • 14:00 - 14:20

    IDEAbyte # 3 – Live Powow from Memphis TN

    Social Media Innovation and Your Organization

    by John Marshall Roberts, CEO, Worldview Learning Inc.

  • 14:20 - 14:45

    Mini-Keynote: Using Social Media to Create PR

    • How can you best create free media coverage?
    • How can you get other blogs to write about your business?
    • What opportunities can be leveraged for intl. business success?

    Karen Leland, President, Sterling Marketing Group

  • 15:00 – 15:20

    Afternoon Discussion and Coffee Break

  • 15:20 - 16:30

    How Social Media Will Change Your Business Practices

    • What are the latest and coming innovative trends?
    • How can social media best help your business compete?
    • How can you position to take advantage of this coming wave?

    Moderated by Nat Torkington, Founder Kiwi Foo Camp

  • 16:30 – 16:45

    IDEAByte #4 – Live Powow from San Francisco

    What’s Working and What’s Not in Silicon Valley?
    by Edith Yeung, Founder, BizTech Day

  • 16:45 – 17:15

    Closing Dialogue – Let’s Build the Next Generation of Successful Case Studies

    Moderated by Hal Josephson, Managing Director, NZ Access Ltd.
    Joined by Keynote Speakers, Panelists and Conferees.

  • 17:15 – 18:00

    End-of-day Champagne Toast to a Media-Sensible Future

  • 18:15 – 20:30

    Hosted dinner and drinks at Pipi’s Restaurant

    Join MediaSense sponsors at Pipi’s to continue the conversation.
    Speakers and conferees are invited to mix and mingle, compare notes from the day’s dialogue and enjoy an evening of food, wine and hospitality in Hawke’s Bay.

    NOTE: Craggy Range Winery will host a Hawke’s Bay welcome andmeet-the-speakers reception on Thurs. night from 5:45 to 7:30


NOTE: Some panelists may change prior to conference date.
Final program will be announced during the first week of April, 2011.

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