Speakers

Morning Keynote: How to Best Amplify Your Social Media Presence

Jon Leland, President and Creative Director, ComBridges.com

@joncombridges

Jon Leland is a leading communication expert who has been an innovator for almost 40years. In the seventies, Mr. Leland founded one of the first narrowcast radio networks. In the eighties, he was a cable TV pioneer as founding director of creative services at USANetwork. In the nineties, Leland wrote and produced “future vision” video programs for companies like Pacific Bell and a prototype interactive TV application for Oracle Corporation, which was displayed at Disney World’s Epcot Center.

Over the last 20 years, Mr. Leland’s mission has been to “Span the Grand Canyon Gap between people and technology.™” He does this through his creative services company, ComBridges, which provides marketing consulting, website design & development, SEO and other services. Jon also provides valuable insights via social networks, his blogs and YouTube channel.

Most recently Jon is the author of the e-book, “What Every Business Needs to Know About Internet Marketing” and the Founder and Dean of New Marketing University, NewMarU.com, is a membership website dedicated to online social media and Internet marketing education for professional people. Mr. Leland has led Internet marketing workshops at Inc. 500, Growing the Organization, Corporate Computing Expo, MacWorld and other conferences.

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IDEAbyte # 3 – Live Powow from Memphis TN

John Marshal Roberts, Co-Founder/CEO, Worldview Learning Inc.

@marshallroberts

John is a bestselling author and social scientist with a master’s degree in Organizational Psychology. He has crafted his career around converting management in large corporations and communicating with entrepreneurial visionaries. Through strategic communications and values-based messaging–which often includes an ample dose of irreverent humor–John helps leaders develop empathy skills required to inspire common vision for causes that matter. His recent book Igniting Inspiration: A Persuasion Manual for Visionaries draws on his knowledge of systems theory and developmental psychology to enable socially conscious marketers, business leaders, and activists to win over customers and inspire social collaboration.

A dynamic and popular speaker and workshop leader, John has recently been invited to speak by a variety of leading organizations, which include the US White House, Sustainable Life Media, SustainAbility (England), and TEDx (New Zealand).

Recent NZ clients and partners include the New Zealand Department of Conservation, Plunkett of New Zealand, Sustainable Life Media, LOHAS and New Zealand-based Minimonos.

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Case Studies: Social Media Success Stories

Kaila Colbin, Chief Marketing Officer, Minimonos - Panelist

@kcolbin

Kaila is a communications crusader with a focus on conversational marketing and global social networking. As a New Yorker living in New Zealand, she understands the need for environmental literacy in big cities as well as rural areas, and is passionate about creating a world in which a healthy environment coexists with a strong economy.

Kaila has developed and managed Minimonos’s social media marketing campaign that has resulted in over 60,000 registered users to date.

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Case Studies: Social Media Success Stories

Tim Pointer, Co-Founder and CEO, Uprise - Panelist

@upriseNZ

Tim is an online media enthusiast and has been involved in the strategy side of Internet marketing since 2003, specializing in Search Engine Marketing and Social Media. Tim has a BCA in Marketing, International Business and Commercial Law and has studied the new laws around email marketing and online communications that affect businesses.Uprise (formerly i-Marketing), established in 2009, is a leading company focused on developing and implementing customised online marketing strategies. Uprise has been running very successful Social Media for Business seminars around New Zealand and will be looking to speak at international events in Australasia in 2011. From small start-ups to Fast 50 companies, Uprise focuses on creating results based solutions for their clients; unique to the markets they are in.

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Case Studies: Social Media Success Stories

Richard Irvine, Telecom's Online Community Communications Manager - Panelist

@richirvine

Richard’s role is to define Telecom’s social media strategy and lead the online response team.

Richard has held a number of communications roles across Telecom’s Retail and Wholesale businesses before joining the corporate external media relations team. Richard blogs sporadically at sportreview.net.nz and richardirvine.com and lives in Auckland.

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How Social Media Will Change Your Business Practices

Karen Leland, President, Sterling Marketing Group - Panelist

@KarenLeland

Karen Leland is the President of Sterling Marketing Group where she helps authors, entrepreneurs and growing businesses leverage the value of PR, and marketing to build stronger brands. Karen also works internally within companies to facilitate leadership alignment on strategic direction, brand messaging and marketing focus. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson.

In addition, she is a sought after keynote speaker for business groups around the globe including: The Young President’s Organization, The American ManagementAssociation and The Direct Marketing Association.

Karen is the bestselling author of seven books, which have been translated into 10 languages. As a freelance writer her work has been published in Self, Women’s Day, Entrepreneur, The Los Angeles Times, Hemispheres and more. She also writes for the online market with featured articles in All Business.com, Salon.com, The HuffingtonPost and Psychology Today.com.

Karen is a regular guest of the media and has been interviewed by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others.

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How Social Media Will Change Your Business Practices

Matt Miller, Managing Director and Co-Founder, Mogul - Panelist

@MogulWebsites

Matt Miller has a wealth of experience in digital marketing and web development. For the past eight years, he has managed online businesses, designed web applications, and formulated digital marketing strategies for a variety of NZ organizations in both the private and public sector.

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How Social Media Will Change Your Business Practices

Paul Brislen, CEO, TUANZ - Panelist

@paulbrislen

Paul Brislen is the CEO of lobby group TUANZ, the Telecommunications Users Association of New Zealand. Before that he was head of corporate communications at Vodafone New Zealand but in his heart he’s still an IT journalist – a role he played for nearly a decade for Computerworld, TVNZ, Radio NZ and anyone else who’d have him.

At Vodafone Paul built the social media strategy which involved the company talking directly with customers, answering complaints and solving problems IN REAL TIME. This was considered revolutionary and somewhat scary at the time but now seems like common sense.

These days Paul divides his time between lobbying the telcos for better pricing and encouraging them to invest more in the infrastructure New Zealand needs to build a brighter future for us all.

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How Social Media Will Change Your Business Practices

Rod Drury, Xero - Chief Executive / Executive Director - Panelist

@roddrury

A recipient of New Zealand’s most prestigious hi-tech award the Tait Flying Kiwi in 2009, Rod is renowned for entrepreneurial skills in the technology sector. In early 2006 prior to setting up Xero, Rod sold his award-winning email archiving software company, Aftermail, to USA publicly listed company, Quest Software.

In 1995 Rod developed one of New Zealand’s first Microsoft development companies, Glazier Systems, which was acquired by Advantage Group in 1999 and continues today as Intergen. In 2000, Rod co-founded Boston based Context Connect, which holds several mobile directory patents.

In the late 1980s to early 1990s Rod worked primarily for Ernst & Young, as well as spending several years working on telecommunication billing systems both in New Zealand and the USA. Throughout his career Rod has maintained a close relationship with Microsoft and was selected as New Zealand’s first representative on the prestigious Microsoft Developer Network (MSDN) Regional Director programme, holding the role from 1997 to 2000. Rod achieved Microsoft Most Valuable Professional status for his work in the early days of Active Server Pages.

Rod is a director on the board of the New Zealand Stock Exchange and also sits on the New Zealand Trade & Enterprise Beachhead Advisory Board. Previously he was on the board of TradeMe and SQL Services.

In 2008 Rod was conferred as an Honorary Fellow of the New Zealand Computer Society (HFNZCS) recognising his achievements, ongoing advocacy, and willingness to assist others in the industry.

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Case Studies: Social Media Success Stories

Jayson Bryant, Founder, Wine Discoveries - Panelist

@Jayson_Bryant

Jayson Bryant’s Wine Discoveries celebrate New Zealand wine and Jayson’s passion for it. Whilst Jayson doesn’t like every wine that he tastes, he certainly appreciate wines that have been hand crafted rather than made in a industrial Chemical Factory that make a very homogenous style of wine.

Inspired by show hosts such as Gary Vaynerchuk in the US, Jayson has embarked on telling stories about New Zealand and it’s wine industry.

Jayson Bryant has created a first-of-its-kind in New Zealand web show that will entertain and enlighten while revealing the personalities behind New Zealand wine brands. Each guest is handpicked to give their personal insight on wine and is a window into their life.

Jayson has crafted a profession from his passion and would love to share his opinion, and that is all it is, on New Zealand wine. Forget infomercials and advertising as Jayson Bryant is completely independent of the wine industry and has no hidden agenda other than telling the public about wine.

Jayson’s roots in wine began when his father literally dragged him round France and injected his passion into him. From the age of 8 his family took month long holidays in France travelling through all regions and sampling their wine.

Bored of normal retail and it’s traditional values Jayson Bryant observed that the wine industry was stale and embarked on a personal mission to change it. Through Wine Vault TV and his use of social media he started to inform the New Zealand public about wine through the internet.

Jayson Bryant now has a segment on a national radio station and has appeared in many publications. It always troubled Jayson to observe the stuffiness of the industry–conceited sommeliers, snobby shopkeepers unwilling (or unable) to educate their customers, and seemingly mystical conventions all combine to make wine seem intimidating to the uninitiated. Wine Vault TV has reinvented the concept of wine tasting in New Zealand and along the way found a new and willing audience. In addition to encouraging straightforward wine tasting, Jayson educates viewers about the effects of regional factors (soil, sun, wind) on wine flavours, and how to buy wine.

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IDEAbyte #1 – Live Powow from New York City

David Siegel, Author of the book, Pull - Ideabyte Presenter

@PullNews

David Siegel is the first author to articulate and predict the coming shift from pushing information to pulling it. He has a message for business strategists and managers: In the world of pull, you don’t own the customer, the customer owns you. His message is not another social-networking marketing strategy message. His message goes to the heart of all companies: our processes and the way we use (or don’t use) information. David can show you how to reinvent our information infrastructure and how you can put your company on a track toward the 21st century. David has been wowing audiences with his new book; Pull, and his new talk based on the thesis of his latest book. By looking at the business landscape from a pull perspective, David shows how every company can become many times more productive than it is today. David’s message isn’t about technology; it’s about building new organizational culture for the 21st century.

Pull, David Siegel’s fourth book about the Web, is the culmination of ten years of research and hundreds of interviews. It contains David’s vision for the future and examines how the semantic web will change the rules completely, wiping out much ofwhat we use today and replace it with much more productive tools in the future. The book highlights upcoming shifts in manufacturing, supply chain, retail, real estate, financial markets, health care, law, marketing, search, advertising, transportation, shipping, tax collection, and more.

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IDEAbyte #2 – Live Powow from Los Angeles

Michael Terpin, Founder and CEO, SocialRadius - Ideabyte Presenter

@michaelterpin

Michael Terpin began SocialRadius in 2007, the latest chapter in a 25-year career in public relations, Internet marketing and digital innovation. A serial entrepreneur, Michael has been frequently written about as a pioneer in online PR and marketing, newswire distribution and social media/Web 2.0 marketing. His most recent venture, SocialRadius,is a full-service social media-marketing firm.

Michael has been a frequent speaker at leading technology and marketing conferences, including Ad:Tech, CES, E3, European Technology Roundtable (ETRE), Frost & Sullivan Sales & Marketing Conference, NAB, Public Relations Society of America (PRSA), Red Herring, Southern California Software Council and VNU Digital Media. Michael has been profiled in PR Week and O’Dwyer’s PR Report, and has been a guest columnist for O’Dwyer’s PR Daily. Michael is the only PR executive to be twice named to the Los Angeles Business Journal’s list of the most influential technology leaders. Hewas a finalist in the 2000 Ernst & Young Entrepreneur of the Year Award.

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IDEAByte #4 – Live Powow from San Francisco

Edith Yeung, Executive Producer, BizTechDay - Ideabyte Presenter

@edithyeung

Edith is a go-to consultant in small business marketing, a sought-after speaker, and the Founder of BizTechDay – the most impactful business technology conference serving the entrepreneur community every year in San Francisco, New York and Seattle. Edith is passionate about connecting, educating and inspiring entrepreneurs. “Edith Yeung is a force of nature,” says Mark O’Leary, Comcast Regional Vice President. Edith is a guesthost of CBS Channel 5’s Start-up Profile. She has delivered content rich, high-energy talks in the US, Asia and Europe and leads San Francisco Entrepreneur Meetup Group with over 2600 members. Edith is also co-founder and CEO of Clue Market Inc, a marketing firm specializing in small business marketing. As an IT consultant, Edith has won multiple awards working with Fortune 500 companies including AT&T Wireless, Oracle, Siebel, AutoDesk, Cisco Systems, Symantec, American Management Systems(AMS), Telstra Australia, Matav Hungary Telecom and Taiwan Semi-Conductor. Edith is a member of the San Francisco Small Business Week and UC Berkeley Entrepreneurship Certificate Program Advisory Board. Edith graduated from Purdue University with a degree in Information Technology & Marketing.

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Case Studies: Social Media Success Stories

Nat Torkington, - Moderator

@gnat

Nat Torkington ran the first web server in New Zealand and, over the course of a decade in the US, ran conferences on topics as diverse as bioinformatics, Internet mapping, and open source software. He is advisor to a number of startups. He lives and works north of Auckland, where he builds communities of innovators and helps “corporates” fail to suck.

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Closing Dialogue – Let’s Build the Next Generation of Successful Case Studies

Hal Josephson, Founder and Managing Director, NZ Access Ltd. - Closing Moderator + MediaSense Program Designer and Producer

@mediasensenz

Hal has helped businesses identify and execute trans-border market development programs in and around the Pacific Rim and has worked extensively to build alliances and to do business in China. In addition, Hal has been the annual Program Chair for the Digital Entertainment Leadership Forum (DELF) and the Cyberport Venture CapitalForum (CVCF) in Hong Kong. Hal recently launched the Web 3.0 Asia conference.

Hal was Executive Director for NewMedia magazine’s INVISION Festival, the largest North American awards program honouring creators of digital content in all media. During this period, Hal was also the primary US consultant and Silicon Valley liaison for Australia Multimedia Enterprise (AME), a $55M AU new media venture fund based in Sydney. Prior to this, Hal was Vice President of Infotainment World, producers of the highly successful video gaming conference, Electronic Entertainment Expo (E3). Before this position, Hal spent two years as President and Executive Producer of the Motorola sponsored Interactive Media Festival held in LA in conjunction with Digital World.

During the early nineties, Hal was the Director of Worldwide Business Development andIndustry Relations for The 3DO Company. Hal was a Boulder, Colorado entrepreneurand co-founder of two IT-related public companies, TeleMedia, a teleconferencing production and human factors training business and StarCom Inc., a private satellite entertainment company.

Hal has industry experience in software licensing, teleconferencing, computer games, satellite communications, TV broadcasting, video production and interactive media plus specific expertise in international business development with an emphasis on strategic and tactical trans-border marketing. In addition, Hal has a second career in event design.

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