Make Social Media Marketing Work For You

Friday, April


The current issue of CIO NZ magazine predicts that “social media will keep dominating the business conversation in 2011”. Whether you are a big NZ company with a Chief Information Officer, a small-medium sized enterprise, or even a start-up entrepreneur, there are a lot of myths, pre-conceived notions, misunderstanding and even way too much hype out there about social media marketing.

Come to Hawkes Bay for a thought-provoking and informative day and learn what you need to know about social media marketing.

Click here for attendee information and assistance.


April 7th

Meet-the-speakers at a Hawke's Bay welcome reception at Craggy Range Winery from 6PM to 8PM.

April 8th

A full day of presentations, perspective, case studies, dialogue and networking @ Black Barn Winery. See the complete program. Be one of the first 25 attendees to register and receive a $200+ GST discount + one year's subscription to Unlimited magazine.

April 9th

Make a weekend of it with your partner and spend a relaxing day enjoying the wineries, weather and wealth of things to do.

April 10th

Enjoy a leisurely breakfast or brunch in quaint Havelock North Village and go to the 3rd largest Farmer's Market in NZ.


Come to Hawke's Bay to meet international and NZ marketing professionals to better understand social media marketing tools and techniques.



Left Right


2 inspiring and visionary keynote presentations.
6 NZ social media marketing case studies.
3 experienced NZ social media specialists.
3 US web marketing gurus live via teleconferencing.

All Speakers


Left Right

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08:00 - 09:00

Registration and Morning Coffee

09:00 - 09:10

Welcome and Opening Remarks

09:10 - 10:00

Morning Keynote: How to Best Amplify Your Social Media Presence

Jon Leland, President, Combridges, Founder, NewMarU

10:00 – 10:20

IDEAbyte #1 – Live Powow from New York City

The Next Generation Internet: Moving from Push to Pull
by David Siegel, Author of the book, Pull

10:20 – 10:45

Morning Networking and Coffee Break

10:45 – 12:00

Case Studies: Social Media Success Stories

  • What specific programs are working? How and why?
  • Are certain social media marketing trends replicable?
  • How do you measure social marketing success?

12:00 – 12:30

IDEAbyte #2 – Live Powow from Los Angeles

Virtual Huddle Report from Social Mash Up Conference
by Michael Terpin, Founder, SocialRadius

12:30 – 14:00

Networking Luncheon in Black Barn Courtyard

14:00 - 14:20

IDEAbyte # 3 – Live Powow from Memphis TN

Social Media Innovation and Your Organization

by John Marshall Roberts, CEO, Worldview Learning Inc.

14:20 - 14:45

Mini-Keynote: Using Social Media to Create PR

  • How can you best create free media coverage?
  • How can you get other blogs to write about your business?
  • What opportunities can be leveraged for intl. business success?

Karen Leland, President, Sterling Marketing Group

15:00 – 15:20

Afternoon Discussion and Coffee Break

15:20 - 16:30

How Social Media Will Change Your Business Practices

  • What are the latest and coming innovative trends?
  • How can social media best help your business compete?
  • How can you position to take advantage of this coming wave?

Moderated by Nat Torkington, Founder Kiwi Foo Camp

16:30 – 16:45

IDEAByte #4 – Live Powow from San Francisco

What’s Working and What’s Not in Silicon Valley?
by Edith Yeung, Founder, BizTech Day

16:45 – 17:15

Closing Dialogue – Let’s Build the Next Generation of Successful Case Studies

Moderated by Hal Josephson, Managing Director, NZ Access Ltd.
Joined by Keynote Speakers, Panelists and Conferees.

17:15 – 18:00

End-of-day Champagne Toast to a Media-Sensible Future

18:15 – 20:30

Hosted dinner and drinks at Pipi’s Restaurant

Join MediaSense sponsors at Pipi’s to continue the conversation.
Speakers and conferees are invited to mix and mingle, compare notes from the day’s dialogue and enjoy an evening of food, wine and hospitality in Hawke’s Bay.

NOTE: Craggy Range Winery will host a Hawke’s Bay welcome andmeet-the-speakers reception on Thurs. night from 5:45 to 7:30


Examine new social media marketing ideas.
Get energized by the range of possibilities.
Meet your peers designing their own strategies.
Find out what’s working and what’s not.

See Full Schedule

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